PRODUCTS

DSG

Dick’s Sporting Goods Internship: Expanding the Women’s Market

First I identified several sports markets in which women were the primary participants. Next I identified style trends in women’s sports, fashion and products. I then produced illustrator models for a women's specific product family that would be marketed towards the women’s yoga market. Finally I presented my research in the form of trend boards, the full product family as well as product specifications to design directors and peers.